A Clearer Vision

The first step in the rebrand was to reimagine the BlueSky Education logo. Their previous wordmark lacked visual impact and didn’t capture the professionalism and authority of the brand. We designed a strong new monogram – a stylised “B” and “S” – that conveys connection, flow, and collaboration.

The clean lines and curved pathways within the mark represent communication and the flow of ideas – central to the work BlueSky does in shaping narratives for universities and business schools. Paired with a confident wordmark and refined colour palette, the new identity feels authoritative, modern, and globally relevant.

Building Recognition

With the new logo in place, we extended the brand across a full suite of materials. From business cards and stationery to branded notepads and pull-up banners, every touchpoint was designed to reinforce professionalism and brand consistency.

We also created social media template tiles, giving BlueSky the tools to carry their refreshed identity across LinkedIn, X, and other platforms with impact. These assets ensured that whether in print, online, or in-person at global education events, the BlueSky brand would always stand out.

A Digital-First Presence

The centrepiece of the rebrand was a new website. Designed from the ground up, the site combines modern UX with bold visual storytelling. Each element – from the homepage hero to interactive service tiles – reflects the clean lines of the identity, ensuring a cohesive experience.

Built on a responsive framework, the site adapts seamlessly across devices, providing the same polished presence whether viewed on desktop, tablet, or mobile.

Intuitive Navigation

For a PR and communications firm, clarity of message is everything. We designed bespoke iconography and modular content blocks that make the website easy to navigate and engaging to explore.

Services such as faculty promotion, programme marketing, ranking consultation, and media training are highlighted through intuitive layouts, ensuring prospective clients can find the right information quickly. Subtle animations and smooth transitions add to the sense of professionalism and polish.

Powerful Functionality

More than just a brochure site, BlueSky’s new website was built with scalability in mind. A dynamic case study section showcases the agency’s collaborations with world-leading institutions, while interactive service pathways allow visitors to explore tailored solutions with ease.

Content management was a priority, so the site was designed to be flexible and easy to update – empowering BlueSky’s team to add fresh insights, news, and research without developer support. This ensures the site remains current and continues to support search engine optimisation (SEO) goals, driving organic visibility in a highly competitive market.

Bringing It All Together

Beyond design, we built the website to be SEO-friendly and future-proof. Content flows logically, supported by clear calls-to-action like “Book a Free Consultation.” Case studies showcase the agency’s impact with recognisable global names in higher education, while the blog and resources hub position BlueSky as a thought leader in the sector.

The result is a brand and digital presence that reflects who BlueSky Education are today: an authoritative, innovative, and globally connected PR agency for higher and business education.